increase in inbound leads in the first month following the rebrand.
Countries in which the new identity was implemented
Employees introduced to the rebrand at the India HQ launch
Years as Global Head of Brand & Creative
Evalueserve, a professional services firm of 4,500 employees operating across 86 countries, had outgrown its identity. The company's mind+machine proposition was being obscured by a visual presence that no longer reflected the organisation's ambition or scale.
Working as Global Head of Brand alongside London-based agency Earnest, Geoffrey led the strategy and creative direction for the full rebrand — then travelled to Evalueserve's India headquarters to introduce the new identity to 3,500 employees, before overseeing its implementation across hundreds of documents, templates, websites, and digital platforms across multiple continents.
Sub-brand / App UI
Concurrent with the Evalueserve rebrand, Geoffrey oversaw the brand design and UI for Insightsfirst — Evalueserve's intelligence platform, available on iOS and Android. The brief required a distinctive sub-brand identity with clear visual continuity to the parent, applied across the full digital product experience.
Named on the London Stock Exchange's list of 1,000 Companies to Inspire Britain — two consecutive years during the Geoffrey Idun brand programme.
"Geoffrey managed to create the best brand guide I have seen till date."Sandra Winkler — Former AVP Marketing, Evalueserve
