Geoffrey Idun

About

Geoffrey Idun is a senior design consultant and creative director who has spent 25 years building brands that hold together — across every touchpoint, from the logo to the lobby.

Currently engaged as Senior Design Consultant at Goldman Sachs, Geoff brings the precision and rigour of institutional-grade design to clients who demand the same standard in their own brands. His career took him from the creative floors of Stussy and Kaiz — specialists in luxury fashion and streetwear distribution — through six years as Global Head of Brand at Evalueserve, where he led a company-wide rebrand across 86 countries and 4,500 employees, to senior positions with Bloomberg and Man Bites Dog agency.

For private clients, his work has encompassed the complete brand ecosystem for a private Harley Street clinic — identity, website, app UI, wayfinding, print, and interior design concepts — and the brand identity for The Lion Inn, one of England's most celebrated rural retreats. In fashion, he has contributed to Tommy Hilfiger's campaign work in collaboration with artist Normani.

He is a judge at D&AD's New Blood Exhibition and Festival, has been featured in Computer Arts Magazine and on the BBC, and his work has appeared in Sandu Publishing's internationally distributed hardback series on branding and hospitality design.

Geoff operates from London, working with a select number of clients at any one time — on individual commissions and as a fractional Creative Director on retainer. His philosophy is straightforward: luxury is coherence. Every engagement is built around that principle.