Back to WorkTommy Hilfiger × Normani
04 — Global Fashion · Campaign Activation

Tommy Hilfiger

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Normani

Campaign#WildStyleChallenge
PlatformTikTok Global
StudioVia Colourcake, Amsterdam
Year2021
Tommy Hilfiger × Normani branded gift box — primary packaging styled product photography, fashion-editorial composition Tommy Hilfiger × Normani note cards and stickers detail — campaign branding applied to smaller formats, flat lay or styled
The brief

Tommy Hilfiger and Tommy Jeans were launching a TikTok collaboration with R&B artist Normani. The activation — #WildStyleChallenge — required a physical seeding package to be sent to a global network of influencers.

The packaging needed to carry three brand identities simultaneously: Tommy Hilfiger, Tommy Jeans, and the #WildStyleChallenge campaign. The challenge was creating a suite of objects that felt like a luxury unboxing experience — not promotional merchandise.

The deliverables
Gift bagsTommy Hilfiger branded
Gift boxesTommy Jeans branded
Note cardsCampaign branded
Stickers#WildStyleChallenge
Tissue paperCampaign branded
Tommy Hilfiger × Normani complete seeding package editorial flatlay — all packaging elements composed together including gift box, bag, note cards, stickers and tissue paper
Tommy Hilfiger × Normani tissue paper or gift bag interior detail — campaign branding on material surface showing texture and craft
The context

Luxury is not determined by price. It is determined by the feeling that no detail was left to chance.

Each element of the seeding package was designed as part of a considered whole — not as separate artwork assignments. The result was a suite of objects that communicated the campaign's energy without losing the brand equity of either Tommy Hilfiger or Tommy Jeans.

Scope of work
Campaign Packaging  ·  Gift Bags  ·  Gift Boxes  ·  Note Cards  ·  Stickers  ·  Tissue Paper  ·  Influencer Seeding Assets